The product sheet is an essential element in a consumer’s buying journey. Optimized, it will allow the culmination of the act of purchase, but otherwise, the risk is to drive away your customers. Sometimes overlooked, this key element of the shopping experience deserves the full attention of product marketing professionals. To try to support you in the creation and optimization of your product sheets, Quable, a product information management solution PIM & DAM for brands, has developed a tool to calculate your Product Quality Score (PQS).
The importance of a well-constructed product sheet
In 2021, 30% of Internet users have already abandoned a shopping cart because of an incomplete product description. Even more impressive: 86% of customers say they do not want to repeat a purchase from an e-merchant providing inaccurate descriptions. This is why the optimization of the product sheet is essential to transform an Internet user into a customer and to retain it. A poorly completed product sheet can also lead to returns…
One in four consumers have returned an item of clothing because of poor description, according to a study by Shotfarm Product Information Report. Of course, there are ways to optimize your listings:
- Be specific in technical characteristics and product attributes
- Write a captivating description, describing the expected benefits
- Be transparent about product quality and provenance
- Optimize your listing for search engines
- Add visuals to allow your customers to project themselves
The PQS: a tool to calculate the performance of your product descriptions
To go further, you can assess the quality of your product sheets using the tool developed by Quable. The Product Quality Score allows you to have a quick inventory of the quality of your files and their descriptions, thanks to a clear notation. This score will also allow you to improve your files thanks to concrete indicators and recommendations. Quable analyzes your descriptions and offers you food for thought.
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The operation of the algorithm developed by Quable is very simple. The Product Quality Score collects your product sheets (up to 500) simply from a URL. Then, four criteria are taken into account to determine the score of your descriptions:
- The presence of the necessary product characteristics
- The quality of the descriptive text
- The length of the description
- The presence of at least one media on the product page
The calculation of the Product Quality Score will allow you to identify the strengths and weaknesses of your tools and to discover the levers that will allow you to make your product sheets more efficient. Don’t wait any longer and calculate your PQS.
Learn more about Product Information Management:
What is PIM?
E-commerce: how to make a perfect product sheet?