Eva Jinek is not only struggling with declining viewing figures, but also with many people who zap away during the broadcast. “The last commercial break is really killing,” says TV connoisseur Marcus den Blanken.
Eva Jinek’s viewing figures are not going well, says media journalist Dennis Jansen in the AD Media podcast† “I asked Guus van der Salm of the KijkOnderzoek Foundation about the figures and yes, it is shocking, because there are just 240,000 fewer people watching Jinek in the past month and a half and they all go to Lubach.”
zappers
Eva is also struggling with a zap crisis. During the broadcast, a lot of viewers drop out. “What is striking about Jinek is that she often starts the broadcast with 900,000 viewers, but at the end of the broadcast there are just 250 thousand still watching,” says fellow journalist Marcus den Blanken.
Podcast host Manuel Venderbos shocked: “So little?”
Marcus: “Yes, we have the numbers.”
Killing
Jinek’s last commercial break is deadly, explains Marcus. “At Op1 it can still be explained if you say: people turn off the TV, because people are going to sleep, it is late. At Jinek there is also a commercial break in between, which is completely killing. Then I also understand that those items at the end are not always exciting.”
Angela de Jong, the big star of the podcast, agrees. “Yesterday there was a block of De Verraders and then at a certain point I think: yes, I will see that on Friday evening, De Verraders. That’s not really something that keeps people awake very much. At least not me.”
Lubach does score
Competitor Arjen Lubach is doing a lot better, according to Marcus. “With Lubach you see just the opposite. It just keeps those 1 million viewers. You can see that the item he discusses for the day scores the highest, but he just keeps 1.1 million viewers by default. That is also very clever.”
How does Angela explain this? “It all flattens out. De Wereld Draait Door really had its own stamp; no one came close to that. And I miss that on all talk shows now. It’s all the same subjects, it’s all flown in the same way.”
Marcus: “All those talk shows look a bit alike and Jinek is also starting to notice that.”
What does Wilfred think?
Wilfred Genee, presenter of Today Inside, agrees. He says in it FD: “After our broadcast, I always listen to Arjen Lubach’s Evening Show on the way back in the car, and at home I see what the other talk shows had.”
That’s not much, he continues. “The conversations always follow a fixed pattern. Sometimes it’s hard for me to keep up. Then you notice from everything that the subject is actually ready after four minutes, but then the script says eight minutes for it.”
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