Eva Jinek will continue to struggle with very long broadcasts for the time being, despite the fact that her own guests such as Özcan Akyol and Gert Verhulst are now also starting to complain. “Ultimately it is a budget issue.”
Lately there has been a lot to do about Eva Jinek’s talk show, which apparently has to last longer and longer from the top of the channels. A recent broadcast that lasted no less than 1 hour and 40 minutes was the straw that broke the camel’s back for critics. Even her own table guests Özcan Akyol and Gert Verhulst think that the program is stretched too much.
Jinek stays long
Eva has been spared excesses lately, but the program is still very long. Yesterday, viewers had to sit in their seats for 1 hour and 20 minutes. Not many people were up for that: with 591 thousand viewers (15 percent), the presenter again scored disappointingly.
And Eva still had an excellent lead-in: Married At First Sight could count on 1 million viewers (20 percent). Can’t Jinek just be shortened in the hope that viewers who have dropped out will return? That will be a difficult story in the short term, explains former SBS channel boss Tina Nijkamp.
Budget issue
According to Tina it is a budget issue. She writes on her analysis channel: “Unfortunately, Jinek is again below 600,000 viewers and has a market share of 14 percent (in the commercial target group). Ai. Despite all the criticism about the length – an hour and a half is too long – I suspect the show will stay that long for the time being.”
Why? “This is because otherwise there will be a gap of half an hour. Or the late news starts earlier, leaving a gap afterwards. Because what do you program there as a transmitter? That has not been taken into account in the program budget.”
Cheaper
Deploying an extra program costs a lot of money, explains Tina. “Because Jinek will not become much cheaper by shortening half an hour, so an extra program must be purchased and deployed, and the question is whether it will score 14.1 percent market share.”
The most watched talk shows yesterday were Today Inside (769 thousand and 17 percent), Khalid & Sophie (675 thousand and 16 percent), Jinek and Tijd voor MAX (545 thousand and 28 percent). HLF8 attracted only 358 thousand viewers (7 percent).
Viewing figures
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 2,034,000 | 01. NPO1 / 20.8% |
| 02. Half past seven news (RTL4) 1,272,000 | 02. RTL4 / 19.0% |
| 03. News 18:00 (NPO1) 1,253,000 | 03. SBS6 / 10.5% |
| 04. EenVandaag (NPO1) 1,083,000 | 04. NPO2 / 9.1% |
| 05. KVW (NPO1) 1,015,000 | 05. RTL7 / 8.6% |
| 06. Married at first sight (RTL4) 1,007,000 | 06. Vero / 4.5% |
| 07. RTL Boulevard (RTL4) 997,000 | 07. NPO3 / 4.2% |
| 08. The Evening Show with Arjen Lubach (NPO1) 838,000 | 08. RTL5 / 4.1% |
| 09. Liverpool v Real Madrid (RTL7) 828,000 | 09.NET5 / 3.2% |
| 10. Good Times Bad Times (RTL4) 827,000 | 10. RTL8 / 2.2% |
| 11. Investigation Requested (NPO2) 792,000 | 11.BBC / 1.4% |
| 12. Edition NL (RTL4) 790,000 | 12. Paramount / 1.2% |
| 13. With the knife on the table (NPO2) 779,000 | 13. Discov / 1.1% |
| 14. Op1 (NPO1) 777,000 | 14.ESPN / 0.8% |
| 15. Today Inside (SBS6) 769,000 | 15. Comedy / 0.8% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. RTL Netherlands 34.3% |  |
| 02. Public Broadcasting 34.1% | |
| 03. Talpa TV 18.5% |
