Eva Jinek would do well to demand a Today Inside clause in her contract with RTL 4 if she wants to continue with the channel. So says media connoisseur and opinion tornado Victor Vlam.
It is astonishing how well Eva Jinek suddenly scores again now that the men of Today Inside are on vacation. Her low viewing figures of recent times therefore seem to be related one-on-one to the success of René van der Gijp and his companions. Yesterday she had a dip because of football, but the day before yesterday she scored very well.
Eva suddenly scores
Viewing figure professor Tina Nijkamp was simply shocked when she saw Tuesday’s viewing figures: Eva Jinek scored 702 thousand viewers and a whopping 26 percent market share. Is that all? No, in the target group of RTL 4 it came out at 32 percent. A rare mega score, she calls it on her analysis channel.
Only RTL Late Night scored even higher in that target group, according to Tina. “For comparison: Op1 had 9.2, Marcel & Gijs 11.9 percent, VI is always around 20 to 21 percent and Arjen Lubach too. Normally only Half Eight News, Editie NL and RTL Boulevard achieve these figures. So now also Jinek. A big cake for Eva and her team.”
VI clause
It is of course proof that Eva can score phenomenally without direct competition from VI. And according to media connoisseur Victor Vlam, this leads to only one conclusion: if Eva wants to continue at RTL 4, she must have a Today Inside clause included in her contract. In other words: that it no longer has to compete with VI.
VI is on channel from 9.30 pm to 10.30 pm, and Eva from 10 pm to – if she is lucky – 11.15 pm. A start time of 10:30 p.m. would help her out, says Victor in his podcast The Communicados: “She really suffers enormously from the competition from Today Inside.”
‘She can demand that’
Eva has to demand this to save her career, says Victor. “I can imagine that she will include things like this in her negotiations with RTL 4. That she says: ‘Guys, I want that program of mine to be moved to 10:30 pm instead of 10:00 pm, so that I am no longer facing Today Inside.’ Of course she can demand that.”
Co-host Lars Duursma: “Isn’t she just a brilliant strategist? She has been criticized, also here, for putting off the decision about her future for a long time. That she lets others dangle, including RTL 4. But actually she waited just as long for VI to stop, so that she has a better negotiating position.”
Preconceived?
Is that really preconceived by Eva? Her contract expires at the end of this year, a huge salary drop has been predicted and the presenter does not want to make a decision until after she gives birth in September. Victor: “I don’t know if she had it all figured out in advance, but it certainly helps her.”
Nevertheless, Victor still does not rule out a transfer to the seven-hour slot of NPO 1. “You can also think: this might give her the confidence that if she is not on a time slot where many other talk shows are, she will come into her own better. No other talk show can be seen at the seven o’clock slot.”
He concludes: “So then she could really be the new Matthijs van Nieuwkerk there, who might really take that time slot to unprecedented heights again. So I think anything is possible in itself.”