Italian luxury brand Etro has opened a pop-up in its hometown.
The Milanese luxury department store La Rinascente was chosen as the location, she announced on Wednesday. The brand’s leather goods collection will take center stage in the temporary sales area. For the spring/summer 2024 collection, reinterpreted classics in fresh colors as well as the functional bag line ‘Etro Essential’ can be found in the range.
The SS24 fashion show also inspired the interior design of the pop-up. Wide columns, which made the catwalk reminiscent of a temple, are now used in a lying form as goods tables.
The pop-up can be visited until May 10th at La Rinascente in Piazza del Duomo in downtown Milan.