Eton’s design team is pursuing an approach that aims to reduce environmental impact by reusing archived fabrics. The curated selection of easy-to-wear, timeless designs brings a touch of nostalgia and inspires the Eton wearer to revive the heritage of the Swedish label in a modern way.
From the perspective of “Yesterday’s Idols for Tomorrow’s Icons”, the design team delved into the depths of the Eton archive, tracking down exclusive prints and fabrics and remarkable cuts from previous collections. A collection of nine different striped patterns emerged from this excursion, with each piece crafted from elegant twills and lightweight poplin of the highest quality. The styles in this capsule collection are available in slim and contemporary fits, both of which are timeless and express a contemporary flair through their effortlessly classic design.
And this collection is just the beginning: Eton will continue to explore the archives to create new collections. The collection features a limited number of shirts making them collectors’ items and a must-have for anyone who wants a piece of Eton’s history in their wardrobe. The collection has been available on Etonshirts.com since April 29th.
About Eton
Eton is a leading global brand of luxury men’s shirts and accessories, founded in 1928 in the Swedish village of Gånghester. Committed to quality, innovation and style, the label designs and manufactures shirts for every occasion in a man’s life, from modern dress shirts to luxurious casual and evening shirts. Refined men’s accessories offer the perfect complement. Eton reaches customers in 50 markets worldwide through its official online store, branded stores in New York, London, Stockholm, Malmö and Copenhagen, as well as some of the world’s most prestigious stores including Harrods, Selfridges, Nordstrom, Saks Fifth Avenue and Galeries.