ETAM x WeCare
For more than 100 years, Etam has supported women in all phases of life and accompanied them in their quest for freedom. This also includes making fashion more responsible and sustainable. Etam’s WeCare program is committed to sustainability, transparency and body positivity in solidarity and supports organizations that fight for women’s rights.
#WeCareForWomen
Etam carries out numerous actions to increase the daily life and comfort of all our customers. The “Love Your Curves” line offers underwear for cup sizes D,E,F and G. The genderless collection is one of the few that is aimed at everyone and breaks down constructed gender stereotypes. And the “One Size” swimwear is made of an extremely stretchy material to suit all body shapes. Etam’s current range consists of 53 bra sizes from 80A to 110G and 8 panty sizes from 34-48 lingerie brand for the greatest possible variety and plurality.
#WeCareForPlanet
Today, at least 50% of Etam’s items contain eco-sustainable fibers or benefit from an innovation that significantly reduces their impact on the environment. Target by 2025: 85%. For example, Etam’s menstrual panties are the result of months of research. Developed from various responsible fibers, it enables customers to find an affordable alternative to menstrual pads that combines comfort and environmental responsibility.
#WeCareForTransparency
Since 2020, Etam has guaranteed the traceability of its products in compliance with the strictest social and environmental criteria. Since 2022, Etam’s lingerie range and manufacturing will be unveiled in 100% transparency. Each product refers to the information of the ready-to-wear factory.
About Etam
Making women free: this has been Etam’s challenge since its foundation in 1916. Constantly innovating to support women’s emancipation, the right to well-being and the liberation of the body. Without ever ceasing to celebrate the powerful spirit of lingerie.