Etam continues to target the US market.
The French lingerie brand just opened its first US store in Miami and now plans to expand further in the market, Etam CEO Laurent Milchior told industry magazine FashionNetwork. Two more stores are slated to open on the east coast of the United States by early next year.
It’s not yet clear where the new Etam stores will be located, but like the existing store, another could open in a Miami mall. The Miami mall location is a strong contender. New York is also being considered as a possible location.
Etam already has a successful presence in North America with 70 stores in Mexico, making the southern United States a promising location choice.
This translated and edited post previously appeared on FashionUnited.nl.