Estela Rotmistrovsky is a Marketing Mentor and Communication Strategies Specialist and is currently causing a stir in Miami with her innovative and responsible approach to marketing.
Despite being born in Paraguay and raised in Argentina, her experience working with clients in Israel, Spain and Latin America has allowed her to develop a deep understanding of different cultures and client needs.
Estela has left a positive mark on hundreds of entrepreneurs through Manah, the company she has founded. “Our history sets us apart because it allows us to understand and design an authentic and unique message for each client, seeking to generate a positive impact on their target audience and on society.”
Manah focuses its strategy on the Mindful Marketinga distinctive method that not only seeks to position companies, but also to do so in a responsible and sustainable way with the planet.
“The main characteristics of our method are based on solidarity and care for the environment, from the design of the packaging to the planning of the comprehensive marketing strategy.”
Manah has been very successful in today’s market as ethics and sustainability are becoming more and more important to consumers, especially millennials. Numerous studies ensure that 92% of the millennials they prefer to buy brands that are considered ethical and ecological.
Understanding the role of the media and the fundamental role they play in disseminating and positioning a company, generating an impact not only on the public but also on the rest of society, is a key point in mentoring Estela, as it ensures that broadcast channels are a strategic ally that cannot be ignored.
Therefore, highlight “Today it is impossible to conceive a good marketing plan that does not include an optimized marketing strategy.”
Her time at Grupo Clarín and Infobae in Argentina have made her closely acquainted with the media, which allowed her to deepen the effectiveness of her strategy and design an innovative method to position Manah with the main media outlets in Miami and that today is a reference consultant.
He currently works hand in hand with media such as: Univisión, Telemundo and Miami Herald, among others.
Today Manah, by the hand of Estela Rotmistrovsky, is positioned throughout Florida, increasingly reaching Hispanic entrepreneurs in the United States.
“The current market that we are focusing our attention on is in Miami, where we have our headquarters. However, we continue to maintain a strong presence and activity in the markets of Argentina, Paraguay and Spain.”.
Manah, as a company committed to being a driver of change and having a positive effect on society, recognizes the fundamental importance of the public and political spheres in decision-making that can affect the entire society.
Among its successful actions is the collaboration in the “Invest in Madrid” event, coordinated with the Spanish Chamber of Commerce and Latin American Invest, which was held last June 2022 in Miami.
Estela Rotmistrovsky’s participation in this event included the coordination and communication of the visit of Isabel Díaz Ayuso, President of the Community of Madrid, a very relevant figure in Spain and the rest of Europe. The objective of this visit was an economic and cultural agreement between Madrid and Miami.
The meeting achieved great exposure in media such as CNN en Español, Telemadrid and MegaTV among others.
From this approach and trajectory, Estela was summoned to participate in the VIP Mastermind 2022one of the most relevant events in the industry Entrepreneurbeing the only one speaker Latina among more than 20 panelists.
In accordance with her motto of leaving a mark and contributing positively to society, Manah supports and disseminates the Escuela Argentina MIA, since Estela does not doubt for a second that the true social impact begins from the Education of the new generations and is part of the Commission for Women in Miami Dade County, District 6.
Social network: @estelyrot
Web page: estelarotmistrovsky.com
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by CEDOC
