Like many sectors, health is being shaken up by digital innovations. The latter are revolutionizing personal care, the relationship between doctors and patients, communication between teams and the services provided by professionals. On Thursday April 28, 2022 at 12:30 p.m., the EFAP Digital Marketing & Business Health MBA is organizing a webinar to address the digitalization of the health sector. The speakers will explain the new role of marketing and communication in this change.
The importance of marketing and communication in healthcare
Although the digitization of the health sector is not new, the health crisis has greatly accelerated the process. This complex period has highlighted the importance of digital solutions and tools for the proper development of the sector. Thanks to digital therapies, chatbots and data, the entire health ecosystem is changing.
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Now, new start-ups and tech giants are positioning themselves as e-health leaders. Their objectives are to meet the current needs of the medical community. Among them, facilitating access to information, improving patient care and optimizing internal and external processes. At the same time, institutions, both nationally and internationally, are striving to put in place strategies to transform health systems.
To do this, they turn to innovative tools and profiles that handle the cogs of digital, including marketing and communication. Acquiring skills in these two disciplines therefore becomes essential to find a place in health. Companies are looking for employees capable of understanding the challenges of a “patient centric” approach, the new health system or even digital management. During the training presentation of the EFAP and the Hub Institute, the speakers will come back to the skills necessary for a successful professional project in this field.
Four main points will be addressed during the webinar on Thursday, April 28 :
- What are the trends in post-covid digital transformation? ;
- Those of trade and communication in these sectors? ;
- Is the digital health ecosystem a favorable environment? ;
- Beyond “business” skills, what soft skills are essential?
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To answer these questions and those you may have, several experts will participate in this round table:
Vincent Montet, Founder-Director of the DMB MBAs and Vice-President of the Association for the Digital Economy (ACSEL);
Lionel Reichardt, Consultant, speaker and influencer at PHARMAGEEK, Dir. Deputy MBA DMB #HEALTH;
Chanfi Maoulida, Chief Digital Officer – Army Health Service.
The three speakers will enlighten you on the role of marketing and communication in the digitalization of health. This is a real opportunity to learn about the elements required to become a player in the transformation of the sector. You can also learn more about the MBA Digital Marketing & Business Health – Health Industry program, which provides the necessary knowledge. For many tips to boost your employability, don’t forget to register for this webinar.