Esprit is opening a summer pop-up on The Grove in Los Angeles.
The LA pop-up, which will be open through the end of June, spans 2,360 square feet and was designed to allow customers “to fully immerse themselves in Esprit’s playful, modern and cool attitude,” the brand shared on Monday with
“We opened this pop-up in The Grove to reflect on Esprit’s roots as a West Coast brand, while expanding our presence in North American retail,” said William Pak, Esprit Chief Executive combines the original California cool aesthetic with the new modern, sophisticated direction that Esprit is taking.”
The pop-up opening is part of the brand’s larger North American expansion plan through 2024. Fall 2023 will see the brand’s official global relaunch focused on modernizing the brand’s heritage and values for today’s consumers. Pop-ups in key markets and permanent stores are planned, including in New York, LA and Vancouver.
Last year, Esprit opened “Innovation Hubs” in London and New York, complementing the existing location in Amsterdam, to give the brand a “truly global presence”.
This translated post previously appeared on FashionUnited.com.
