Esprit ventures into new waters and swims with dolphins: the group, which is listed on the Hong Kong stock exchange, has presented its new mascot ‘Joy the Dolphin’.
It is meant to symbolize Esprit’s spirit of “celebrating life, love and community,” the company said on Friday. Esprit wants to use the mascot, which is also a trademark of a new capsule collection, to strengthen customer loyalty. The ‘Dolphin Tennis Club’ capsule will be released in July.
“We hope that Joy the Dolphin will inspire everyone to harness the power of collective potential in society. Life is better lived together, and we can make the world a more beautiful, harmonious place by being there for one another.”
However, Joy is not a typical mascot that is equipped with clothing like in US sports, but a blue-grey animated dolphin with a pink back.