The Esprit fashion group has launched a new global initiative called “Esprit Futura” that aims to improve its own e-commerce and business processes with the help of big data.
Esprit Futura is part of the group-wide digital strategy aimed at reshaping the customer experience by transforming data into insights and driving the brand’s global expansion. Led by Edwin Pak, Chief Technology Officer at Esprit, the Futura team is expected to work closely with existing business units and drive global digital research and development. The hubs are tasked with developing new methods and trading solutions for Esprit’s new customer-centric vision. According to the company in a press release, this also includes bringing products and unique experiences closer to consumers and wholesalers.
New Futura Hub in Amsterdam
Initial projects include setting up advanced digital showrooms, creating seamless shopping experiences and new data analysis techniques to predict customer preferences and market trends.
The first physical Futura Hub is scheduled to open in Q3 2022 in Houthavens, Amsterdam. Further hubs in Asia, North and South America are to follow.
William Pak, Chief Executive Officer at Esprit, on the new digital offensive: “We are strongly expanding our presence in all areas. Given the immense potential for innovation in Europe, I am delighted to open our first Futura hub in Amsterdam, a recognized hub of innovation in the region. We look forward to increasing our European operations, including our German site in Ratingen, and look forward to what is to come and our continued growth.”