Esa and Pia developed a frozen pizza that has never been seen before in Finland

Esa Dahlström and Pia Lähde from Kaarina quit their day jobs and decided to create a frozen pizza that would beat the pizzas of local pizzerias. The journey began, which culminated at the end of September in an incredible way. Such is the story of Pizza Backen. It was the beginning of 2020. Esa Dahlström worked at Cloetta in charge of customer marketing. He had just come home from a padel game. Hunger rumbled in his stomach, and Esa noticed that his wife had baked himself a frozen pizza. There were a couple of pizza slices left on the sheet. As usual, Esa started to make rye bread for himself and suddenly it dawned on him. Why did he never eat frozen pizza? No, although the wife occasionally bought and fried them. No, although I was very hungry after a tough game. Why did he always choose bread over frozen pizza?

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