Six teenagers who do not know each other exchange calls “friendship bracelets“decked with glitter, sequins and cowboy boots at the entrance to Cinesa Diagonal. A movement that created Taylor Swift when he called on his community to create unique bracelets to exchange them and for a good relationship to emerge between them. It’s just after five in the afternoon and they expect the singer’s new film to begin at six, ‘The Eras Tour‘, a documentary of the concerts of his last tour of the same name. Once inside, the room is filled with shouts and applause and becomes a karaoke for 300 fans. Gone is the silence that reigns during a regular screening; the fan phenomenon can do more.
The swiftie fever – as the fans call themselves – is reaching unimaginable levels. And she knows it. After sell out tickets Of all the concerts on her world tour, the artist has released her film this Friday, October 13, in theaters around the world. Once again feeding the insatiable appetite of her fans, who can’t get enough of her go to other European countries to see her in concert -since in Spain it only has the Madrid date-, but they will also watch the documentary of the show that they will witness live in the coming months.
Some of Swift’s followers in Barcelona have gone to the cinema because They haven’t gotten tickets for any of the concerts. and this is the only way to enjoy the event that you will not be able to attend. But there are other privileged people who will attend more than one date of the tour and, even so, purchased the movie tickets on the first day they went on sale. One of the fans will see Taylor in Milan and Madrid. another in Lisbon, Madrid and Lyon. In fact, she will return from Madrid to Barcelona as soon as the ‘show’ ends because she has an exam the next day. And let’s not forget that Taylor’s fans, in addition to giving themselves body and soul to her idol, have other responsibilities.
Obsession with 13
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The price of the ‘ticket’ for the film is 13.13 euros. Yes, exactly that number. An amount greater than the vast majority of films that are released in theaters each week. This is because the international star feel weakness for that number and has taken advantage of the desire of its fans to increase the price. It has also decided to release the production on the 13th – although in the United States and Canada the launch was brought forward one day due to high demand.
A marketing strategy designed to satisfy the fan phenomenon that not only Taylor has taken advantage of, but also the cinemas. The main chains have opted for the creation of a bowl and a glass with the singer’s face. A ‘merchandising’ that even exceeds the price of the ticket – in some cases close to 20 euros – and that generates a new need in the artist’s fans, who have not hesitated to buy it. Cinesa, for example, has also given away mini posters until supplies were exhausted for the first viewers who went to see the film this Friday.