G.June is the Environment month and also touches the world of beauty: smore and more brands are engaging in eco-sustainable choices and offer small beauty gestures that save the planet, from reusable make-up remover pads to solid shampoo. Day after day, for making the beauty routine more sustainable is enough really small attentions.
Environment month: how to make the beauty routine more sustainable
According to the data provided by Cosmetica Italia, in 2021 the production of cosmetics with natural connotations grew by 62% in Italy alone, with almost 3,000 new dedicated launches. Data that underline the increasing importance attributed by consumers to natural and environmentally friendly beauty products.
Credits: Instagram @cindycrawford
The Month of the Environment is the perfect opportunity to implement green beauty gestures and choices capable of improving the environmental impact and acting in a more sustainable way.
1) Reusable make-up remover pads and cotton buds
THE make-up remover pads are i first products to be replaced in the Month of the Environment with their washable and reusable versions, ie ipyears in microfiber or bamboo.
When used correctly they can last up to 1000 washes and make facial cleansing more ecological and sustainable. The softer side can be used to remove makeup, while the slightly rougher side can be used for cleansing and gentle exfoliation.
Also cotton buds should be replaced: the production of the classics non biodegradable and non compostable with plastic stick has already been ban in Italy since January 2019. Here’s why the next ones they will be in the shape of a “spoon” and washable, more ergonomic and reusable over and over again.
2) Shampoos and solid products to save plastic
Also solid productsfrom shampoo to deodorant, they are a choice green and eco-sustainable to be implemented daily for save plastic: so-called “zero waste” products are usually enclosed in minimal paper or cardboard packaging to reduce the use of superfluous materials and wrapping.
Other benefits, they do not contain water and they are more concentrated than products in the liquid version: on average, a solid product is equivalent to three fluid bottles and can last twice as long as washes. All that remains is to learn how to use them in the right way.
3) Eliminate products with micro plastics
Avoid buying products – such as scrubs and toothpastes – that contain micro-plastic granules inside them, preferring their natural version, that is fremembrances of pits and shells.
These plastics in mini format are in fact ahighly polluting: due to the dimensions ranging from 0.05 mm to 1 mm, they are not disposed of by purification systems and they end up in rivers, lakes and seasbut also in waste sludge used as fertilizers for the fields, then to grow fruit and vegetables.
4) Refillable cosmetics to save on packaging
Finally, there are more and more beauty brands that allow you to top up references and products in boutiques, or to buy pods and refills.
If until a few years ago it was only shampoos that existed in the refillable version, today you can also find perfumes, face and body creams: from Armani Beauty to Collistar, passing through Caudalie, Kiehl’s, Fenty Beauty, there are more and more companies that marry this sustainable gesture by going to limit the production of new packaging.
Furthermore, in some cases you can take advantage of special discounts to encourage the reuse of old packs rather than the purchase of a new product. Smart, and green.
iO Donna © REPRODUCTION RESERVED