Engelbert Strauss continues to target the US market.
The legally independent US company Engelbert Strauss, Inc., which was founded specifically for the US market, is opening a flagship in Los Angeles, the workwear company announced on Monday.
In the Falgship in the so-called City of Angels, new developments as well as adaptations of common workwear lines, tools and bags that were specifically designed for the US market will be available. In the coming years, sales for the USA will be set up with an independent range, according to the announcement.
“With our start-up we are developing US workwear,” says President of Engelbert Strauss, Inc, Henning Strauss. “Colours, functions, materials: We love the challenge of taking the peculiarities of the US working world into account in our product design.”
The US company of the German workwear brand has been cooperating with the Stuntmen’s Association of Motion Pictures since 2018 and has since, among other things, equipped the production team of the “Fast & Furious” film series.