Apple announced, on May 10, the stop of the production of their iPod touch. This marks the end of an impressive career for the walkman. The company at the apple said that the latest generation of iPod touch will remain available until the flow of stocks.
iPods are no more
After more than 20 years of existence, it’s the end for Apple’s range of music players. Built with the ambition of creating a musical product encouraging its users to turn to computers in the Mac range, the iPod has revolutionized the way music is consumed.
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The first model was presented by Steve Jobs on October 23, 2001 and allowed storage of up to 1,000 songs. At that time, he described it as ” a whole new category of digital music player that lets you have your entire music collection in your pocket and listen to it anywhere “. Since then, Apple has sold a total of nearly 450 million iPods.
The 7th generation of iPod touch, released in 2019, will die out like its predecessors. As a reminder, production of the first iPod model, which later became iPod Classic, ceased in 2014 before being followed by the end of the Shuffle and Nano model in 2017.
And now, what place for music at Apple?
If the iPod bows out, it’s to make way for the iPhone, ” the best iPod ever according to Steve Jobs during his very first presentation in 2007. In 2021, Apple sold 3 million iPods, a paltry score compared to the 250 million iPhones sold during the year. The Cupertino-based company said music will live on through its smartphones and Apple Music streaming service.
Greg Joswiak, Apple’s senior vice president of worldwide marketing, said that ” music has always been at the heart of Apple’s concerns, and bringing it to hundreds of millions of users like the iPod did has had an impact on the music industry, but also on the way music is discovered, listened to and shared “.
It is certain that for Greg Joswiak, the next products and services of Apple will take up the torch of the iPod. ” Today, the spirit of the iPod lives on. We’ve built an amazing music experience into all of our products, from iPhone to Apple Watch to HomePod mini […] And Apple Music offers cutting-edge sound quality […] there is no better way to enjoy, discover and experience music. »
Music remains indeed one of the key sectors of the company at the apple. In November 2021, Apple Music partnered with Tencent Music to bring more Chinese artists to the world.