Emma Schweiger, the actress and opinion leader, celebrated the launch of the latest SUPERDRY campaign “Better choices, better future” in Hamburg’s HafenCity this morning.
In addition to the brand ambassador, prominent who’s who of the German influencer and model scene were guests in the flower-filled café Le Jardin Café Flower. Among them Ange-Sophie Reich and Louisa Kapitza.
In bright sunshine and a light Hamburg breeze, Head of International eCommerce at SUPERDRY, Nicolas Perignon, together with Emma Schweiger, welcomed the guests to the launch of the new collection.
A heart project for actress Emma Schweiger
The German-American is known for living eco-consciously and ensuring that sustainable shopping plays an important role in her personal life.
“It’s time to slow down a little. That’s why I choose products that are environmentally friendly. It’s about protecting our planet by using renewable energies,” says Emma Schweiger, confirming the importance and correctness of the SUPERDRY campaign “Better choices, better future”.
Emma Schweiger’s credo is to decelerate and go full throttle in terms of protecting our planet. So the best way to help SUPERDRY move forward with positive change: style in a more sustainable way. So that everyone can make better decisions. For everyone’s future.
