Emily advertises – for a profession that hardly anyone knows

Emily Keye (21) became an illuminated sign manufacturer after completing a technical degree

Emily Keye (21) became an illuminated sign manufacturer after completing a technical degree Photo: Christian Lohse

By Oliver Ohmann

Next time you get into a cab, pay attention to what’s on the car. If it is covered with an advertising film, then Emily Keye could not be innocent.

The 21-year-old just finished her apprenticeship and has been working for the advertising knights ever since. Her job is sign and illuminated advertising manufacturer.

Sebastian Puls (44) is the boss of Werberitter, which has had its headquarters in an old piano factory on Boxhagener Straße since 2016. “I learned the trade myself, and then I added a degree in business administration. It was important to me to combine creativity and craftsmanship. In fact, our profession is little known. People know painters and varnishers more than we advertising technicians.”

Those who get on should be able to work at heights, because what is printed on foils also has to be installed. “The job is varied and we have a great team,” emphasizes Emily.

If you are interested in the job of sign and illuminated advertising manufacturer (m/f/d) at Werberitter, call between 8 a.m. and 6 p.m.: 030 / 5555 88 1167.

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Photo: BZ

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Employment Agency Apprenticeship Craft Topic of the month

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