After the boom of a new “hot sale”, all eyes are set on what the 2023 financial year will be like for the household appliances and technology sector. According to a study by the consulting firm Claves Información Competitive on the item, projections for 2023 show that “it will continue to improve, although at a lower rate” because “in a context of negative real interest rates and growing expectations of devaluation, it is expect consumers to continue seeking to anticipate the consumption of durable goods (which have a high imported component), as they did in the last two years. In addition, in an electoral year it is to be expected that the measures to stimulate consumption will contribute positively in the short term”.
“The home appliance manufacturing sector maintained the positive dynamics during 2022, after the weakness observed during the health emergency and the economic crisis of 2018 and 2019”. And he adds that “this is reflected in the generation of employment that the sector has been experiencing. On the other hand, in relation to the financial dynamics of companies, delinquency is low in general terms and the profitability ratios show the recent upturn observed in activity since 2021”, he stresses. agustin perezanalyst of Keys Competitive Information and the person in charge of the report on Manufacture of Household Appliances.
Trends. The survey provides that, in terms of the domestic market, “In recent years, signs of improvement in domestic sales began to be observed, when analyzing the quantities sold. Indeed, in 2021 sales showed an increase of 12.1% in quantities, with telephony and the brown line being the most dynamic subsectors. In turn, in 2022 an increase of 8.1% was observed in year-on-year terms, with the brown line and the white line being the most dynamic sectors, increasing 26.2% and 16.4%.”.
manuel coenConsumer Manager for Lenovo Argentinaconfirms the trend:In recent years we have seen a constant demand for equipment, such as notebooks, tablets and PCs, due to various factors. The pandemic not only strongly promoted remote and hybrid work and study modalities, directly affecting the sales volumes of notebooks and tablets, but also different forms of leisure and entertainment at home”.
“In the last fiscal year we sold more than 10,000 units of gaming equipment, betting on the expansion of this universe, which meant a participation of Lenovo of more than 50% of the total of this market,” adds Coen. The executive points out that “far from being limited solely to PCs, our gamer segment extends to desktops and monitors exclusively designed with the user experience in mind, in addition to having accessories whose emphasis lies on innovation and quality, offering a wide range of products that adapt to the needs of each user”.
In Carrefour they coincide with the diagnosis of the context: “In recent years, sales in the field have evolved positively, especially since the pandemic, but with sustained growth in the post-pandemic period. It should be noted that 2022 was a remarkable year in which screens dominated the market due to the arrival of the World Cup, which generated very interesting sales volumes in this segment.or”, they emphasize.
To what do they attribute it? With the changes in customs generated in recent years -as a result of the pandemic, technological advances and other sociocultural aspects- new segments and categories have gained significant relevance. “For example, the entire electro category that refers to products designed for the home office, kitchen helpers, and personal wellness products are segments that grew significantly during the pandemic. Currently, although in a more moderate way, they sustain said growth ”, they add from the French chain.
what is coming By 2023, Carrefour’s strategy aims to “continue to encourage and strengthen our proposal for household appliances with different events such as Carrefour Black – cycles of promos where our customers can find remarkable discounts-, our Mega Discounts on Electro or our different promotions during the days of the Hot Sale, which will take place the first week of May”.
For his part, Juan HauscarriagueProduct Manager of Epson Latin America. He says that, in the case of Epson, “globally the printing market, especially in the home and SME segments, shows a very healthy level. In general, Argentina is aligned with what is happening in the rest of the world, Epson closing a challenging year 2022, but in the end the result was good”.
“Speaking of the printing market in general, and since the pandemic, we see a tendency for users to turn to solutions that provide a good balance between initial investment, printing cost and functionalities, mainly in terms of solutions that adapt to the remote work, study or ventures. In terms of technology, and in the field of inkjet equipment, we see a very clear trend towards the adoption of continuous ink supply systems to the detriment of the classic systems that use cartridges”. Close Hauscarriague. One more case that reflects the reality of an item that adapts to the macro context. And that shows more and more consumers willing to “invest” as a refuge of value.
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by Marcelo Alfano
