EK LIVE opens the new trading year 2024

After 2023, which was not an easy year for specialist retailers, EK Retail is setting the first counterpoint to the depressed consumer mood right at the start of 2024, before Frankfurter Ambiente. At the hybrid spring trade fair EK LIVE from January 17th to 19th, 2024, the people from Bielefeld will be bringing everything to the over 30,000 square meter exhibition area, which is intended to transpose consumers’ purchasing mood from minor to a more cheerful tone.

Support comes from the industry’s top brands, creative startups and competent service partners. Around 250 suppliers, including 45 newcomers who are taking part for the first or second time, occupy every last place in the EK exhibition halls.

According to the trade fair motto “If you want sales, you have to be different,” EK Retail is presenting the full strength of the broad-based multi-industry network to trade visitors from home and abroad. This includes the trend ranges and innovations from the business areas, the successful store and area concepts including the current, customizable 360-degree marketing campaigns, a variety of digital and analogue services and much more

Visitors to the trade fair can find out in the new trend area what purchasing impulses come from unusual product range combinations. As usual, attractive special conditions and currencies also await trade fair guests in the EK wholesale range.

The highlight for trading partners with textile ranges are the fashion order days integrated into EK LIVE. Here it says, among other things: “Discover the latest trends and the current collections of our own brands for the autumn/winter 2024 season!”

The EK service providers stand for know-how transfer, waiting in the “meet & greet” area and imparting trade-relevant knowledge in short lectures in the “Speakers Corner”.

And anyone who can’t make it to East Westphalia for whatever reason can find out about the trade fair highlights at the digital EK LIVE, which is taking place at the same time.

Order EK Lager and selected ZR items and get in touch with the protagonists of the trade fair using the online communication tool.

Time for networking and a festive setting for the Passion Star 2023

EK LIVE provides further strong competitive advantages in its function as a network platform. There is also time for intensive exchange with dealer colleagues, suppliers and the EK team at the evening get-together and at the big trade fair party on the opening day. The focus here is on the traditional Passion Star award ceremony:

Once again, retailers will be honored in a festive setting who have impressed an independent jury with exceptional entrepreneurial achievements and great passion in the past trading year.

Registrations for both formats of EK LIVE and the Fashion Order Days are possible on the EK website.