Edward Enninful founds its own media company.
The former Vogue European Editorial Director and editor-in-chief of the British Vogue launched EE72 a global media and entertainment company, as the newly founded company announced on Monday. EE72 was founded by Enninful together with his sister Akua Enninful.
Enninful, who announced his resignation as editor -in -chief of the British Vogue in 2023, will take over the role of Chief Creative Officer in the future. His sister is responsible for the operational management as CEO.
EE72 will develop and produce transformative content, immersive experiences and innovative products that should encourage the audience to look at the world from new perspectives, according to the message. The company relied on authentic storytelling and limitless creativity and gives voices a platform that challenge traditional narrative methods.
“EE72 is the consistent further development of what I built up my career,” says Enninful. “We create a space in which creativity knows no boundaries and not only heard a variety of voices, but are leaders. Our mission is the way we see and understand each other, to redefine and build bridges between cultures and communities. ”