Ua collection of sustainable eyewear and of sneakers that pay homage to Japanese craftsmanshipare just some of the proposals to focus on for the fashion shopping of the last week of July 2022. Discover the new capsule collections, the limited editions and the fashion and accessories news of the Summer.
Sustainable glasses
MYKITA, Berlin eyewear brand I notice an essential and modern aesthetic, it once again demonstrates its audacity. By making a quick but effective change on its production, it became the first brand in the eyewear sector to convert to 100% sustainable acetate. A difficult step, which required many studies and attempts, but which led to a surprising result.
The same design, weight and craftsmanship as before, with the difference that the fossil components of the acetate have been replaced by a sustainable and recycled version. The result? Eyewear with an attractive, timeless design, designed to last and that adapts to every face shape with immediate and extreme ease.
The one seen through the lenses of the Mykita glasses is a whole new world. Where luxury does not exclude sustainability and vice versa. Moritz Krueger, founder and creative director, explains how the complicated part of the process was the initial one. It took 6 years to produce the right material at the molecular level. From there, once obtained, it was only a question of declining the minimalist but extremely personal aesthetic of the brand in optical frames and sunglasses. Present in addition 80 countries and with stores in Los Angeles, New York, Tokyo and Berlin, Mykita is an example for the industry in which it operates. Of which he is rewriting the history with elegance and innovation.
Fast Japan
No pair is cCompletely identical to another. It happens in the collection “Nippon Made” from Onitsuka Tiger. A proposal of sneakers that focuses on Japanese craftsmanship. All stages of processing are made entirely by hand, from sewing to dyeing. And also the materials, among the finest, are carefully selected.
The mastery of know-how gives these sneakers a timeless style and a quality that does not fear the passage of time. For extreme comfort.
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