The eBay e-commerce platform announced on June 16 the launch of eBay Live. It is a shopping platform for viewers to purchase collectibles featured on live streams. The first live event will take place on June 22 and will feature trading cards.
Buy collectibles live on eBay
Allow collectors and enthusiasts to exchange easily while simplifying purchases. It is with this in mind that the American market place has designed eBay Live, its new purchase and resale platform.
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Dawn Block, Vice President of Collections, Electronics and Home at eBay, said in a statement that ” eBay has always been the go-to site for trading cards and collectibles. As the community of collectors grows, we are offering a new live platform that combines an engaging, easy-to-use environment for our community to come together around common interests and wares. Currently in beta, eBay Live will provide our community with an easier, more entertaining and more sophisticated way to connect, buy and sell. “.
Among the cards that will be presented are copies of basketball player cards that are extremely rare and in excellent condition.
For its first event, eBay Live will be presented by DJ Skee, an expert in trading cards, and Jess Mineo, director of Bleecker Trading, a store specializing in sports team trading cards. ” We are always looking for new ways to communicate with our fellow collectors », Explain Jess Mineo, eBay has always given us the incredible reach of a global platform, and eBay Live now gives us the ability to showcase our offering in a more personal and meaningful way. “.
By going through the eBay application or by logging in to the site, users will be able to interact with the two speakers through live chat and interactive buttons, similar to what exists on platforms like Twitch. They will also be able to buy the cards presented during the live at any time: a more modern version of teleshopping.
A safe to protect collectible cards
For some time, eBay has been looking to improve its collectibles business. In this sense, the e-commerce giant has recently opened a collectible card vault. Collectors will be able to store their cards, the value of which must exceed $750, in the 3,000 square meters of space provided for this purpose. They will be monitored 24 hours a day, 7 days a week and kept in optimal conditions.
In addition to storage, eBay offers a service for managing and selling digital assets, like NFTs. Thanks to it, enthusiasts will be able to acquire new cards without them moving from the trunk using a digital transfer of ownership.
Other companies are eyeing live shopping
eBay isn’t the only company looking to capitalize on the success of online shopping. At the beginning of the year, YouTube detailed its ambitions for 2022 in the field. The video platform had already tried live shopping in 2021 with a few selected designers. Videographers could add links to products during their lives.
The feature was rather popular with users and was renewed last November during an event with chef Gordon Ramsay. This one generated more than 2 million views, 1.4 million messages. This represents just as many potential customers who could be tempted by the products presented. A good indicator of users’ enthusiasm for live shopping, which is nothing but an eternal resumption of teleshopping.