TOprile is the Earth month And friday 22 Earth Day will be celebratedalso called L’Earth Day. The anniversary, established in 1970, represents a very important moment, especially given the progressive deterioration of the health conditions of our planet.
Earth Day: the topics that interest Italians
The interest in environmental issues, however, is growing more and more, especially in the vast majority of the kids they have found in the fight against climate change a way to make their voice heard against those who intend to leave them a devastated world without having done anything to improve it.
But how are Italians interested in environmental issues?
Google responds
April is Earth Month and Friday the 22nd is Earth Day (Getty)
An answer is given by Google which, as happens every year, has released trends in research carried out in Italy in the period from 28 March 2022 to 27 March 2023 on the environment, climate and sustainability. In addition to a list of green places searched on Maps.
From the data, it really seems that the Italians begin to be aware of the changes undergone by the different areas of the peninsula as a result of climate change.
What scares more
Not for nothing searches on topics climate change And land slip both grew by more than 100%.
But there is something that scares much more: drought. A huge number of people, +387% compared to the previous yearasked Google about this issue.
The other most searched topics were: climate change+153%, land slip+121%, wind turbine+ 74%, environment, social and corporate governance+ 63%, climate+53%, wind energy+48%, solar lamp+39%, environmentalism+37%, solar power+32%.
Earth Day, the most trending questions
From “what is climate change?” to “what can we do about climate change?» These are the questions for which the majority of Italians asked Google for an answer. But in the Top 5 there are also:
- What is Global Warming?
- What can we do about climate change?
- What are the climatic factors?
The most searched topics
Among the ten most searched topics, in first place is the Climatefollowed at the second by second hand good. At the third Solar powerTherefore Veganism And Electric bicycle. And to follow:
- Second hand shop
- Electric car
- Sustainability
- Dump
- Pollution
Google: new tools to help cities
In addition to providing answers to those seeking information, the Mountain View giant also develops solutions to help citizens and local administrators maintain sustainable behaviors.
Within his Environmental Insight Explorer – a free online tool designed for local administrators, which makes it easier to measure, plan and reduce carbon emissions and overall pollution in cities – Google has introduced these days an innovative tool called Tree canopyThat uses aerial imagery and AI to help identify heat islandshelping to plan tree cover to counteract them.
Already active and successfully used in the United States, the tool is about to be rolled out to 350 other cities around the world, including the Italian cities of Milan, Rome, Bologna, Ancona, Assisi and Vicenza. The long-term goal is to combat poor air quality in areas with the highest rate of overbuilding.
To help people find authoritative, useful, and timely information, Google has finally also activated new alerts on Google Search to contribute to correct information and alert users in the event of excessive heat waves. A precious help in the hottest months of the year.
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