The Dutch brand Yaya is expanding in Belgium, Germany and the Netherlands. As CEO Patrick Draijer announced to Fashionunited, the label is planning business openings in Hasselt, Sint-Niklaas, Münster and Rotterdam.
Yaya opens branches in Hasselt in Belgium in May and in Rotterdam in Dutch. Later in the year, between the end of July and mid-August, the label opens its doors in the Waasland Shopping Center in Sint-Niklaas, Belgium.Yaya also expands in Germany, where a branch is to be opened in Münster between the end of September and mid-October.
Yaya has 31 shops in Belgium, Germany, France, Ireland, the Netherlands and Poland, according to the brand’s website. In the Netherlands, Yaya runs 15 branches, in France 4, in Ireland 1 and in Poland two. In Germany, the brand is already represented in Cologne, Stuttgart and Reutlingen. According to the website, a shop in Mainz will soon open.
In 2022, Yaya celebrated a comeback in Belgian retail. It has been active in the market since 2016 through collaboration with the Retail Concepts company in the country, which ended in early 2022. After the temporary closure of branches, the company was looking for new locations and is now represented in Bruges, Ghent, Nieuwpoort and Knokke. Hasselt and Sint-Niklaas will be added shortly.
This article was used with digital tools translated.
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