It is becoming a tradition: every year when GTST goes on summer vacation, RTL 4 sees the viewing figures skyrocket at eight o’clock in the evening. Ruben Nicolai also scores this year with his quiz.
It all seems to be doing great on Videoland, but if Good Times Bad Times continues to score so moderately at eight o’clock in the evening on RTL 4, isn’t it time to take that whole soap to on-demand to move? Then you can program something at that time that the traditional, linear viewer does fall for en masse.
Better than GTST
It remains a curious phenomenon that the cheaper summer replacement Ik Weet Er Alles Van with Ruben Nicolai scores better than GTST in the high season. The new series of episodes of the quiz show started last night with 750 thousand viewers (18 percent market share), good for a place in the viewing figure top 10.
Ruben also scores well in the commercial target group with no less than 23 percent market share, knows viewing figures expert Joost Maiburg of RTL Boulevard. He writes: “It got off to a good start and scores higher than GTST, which attracted 696 thousand viewers last Monday (last week average 739 thousand).”
Immediately higher
It also strikes Tina Nijkamp, chief of the viewing figures experts, that GTST is clearly the lesser party in terms of linearity. “It is immediately higher than GTST scores linearly. But GTST is postponed a lot of views, that will be a lot less with this quiz. But a great score for Ruben.” writes she.
It seems that RTL 4 already saw the criticism of GTST’s disappointing linear viewing figures coming with Ruben’s hit quiz coming up, because RTL Boulevard has done a lot of promotion for the soap series in recent months. There has been repeated jubilation over the good deferred ratings of the Ludo and Janine show.