Drykorn opens its first sales area outside of Germany in Zurich.
The temporary space will open in Zurich’s ‘Kreis 5’ district, also known as the industrial district, Drykorn announced on Monday. The German brand is currently offering its womenswear collection in the 150 square meter sales area. Menswear capsules will also be presented again and again during the run.
For the first store in Switzerland, Drykorn is working with the Swiss wholesale partner Macrame GmbH, which also operates the fashion retailer Zooloose.
“The Drykorn pop-up store in collaboration with Zooloose offers us the perfect opportunity to come into direct contact with Swiss end customers,” said Sebastian Ross, Head of Sales International at Drykorn. “Thanks to our long-standing partnerships and a healthy customer structure, we have a very good fan base in Switzerland. Our presence in the hip “Kreis 5” allows us to present a large part of our collection with all its highlights. It also offers us a platform in the right place to build a Drykorn community through various activities.”
In addition to the location in Zurich, it is also conceivable for Drykorn to open other areas in large European cities. According to Kitzingen, the implementation depends particularly on an existing dealer network and the visibility of the brand.