John de Mol has only just recovered from the flop of De Dansmarathon when the next failure is already on its way. Million Dollar Island has gotten off to an extremely disappointing start.
They’ve been drooling over the desk at Shownieuws for weeks. They love the latest TV invention from their boss John de Mol: the survival show Million Dollar Island. The viewer, however, zaps around it with a big bow. The first episode attracted only 569 thousand viewers (11% market share) to SBS 6.
Not in top 20
With this score, Million Dollar Island does not even conquer a spot in the top 20 ratings; the program has to settle for 21st place. That is of course extremely disappointing for such an expensive reality show. Unfortunately, the lyrical announcement of Shownieuws expert Evert Sankrediets on the Telegraaf site did not help either.
†Breathtaking‘, Evert called the program yesterday afternoon. That’s laughable, journalist Mark Koster thinks. According to him, it shows once again that the Private boss has no ‘editorial backbone’ at all. “Journalism wrapped in jubilant prose with toilet duck odeur”, he sneezes† “The joke is that the public is also gushing about it now.”
Fourth place
Million Dollar Island was the fourth most watched program at 9.30am. Three titles scored better, namely NPO 1’s Project Rembrandt with 1.2 million viewers (28%), NPO 2’s Nieuwsuur with 683 thousand viewers (13%) and RTL 4’s Humberto with 652 thousand viewers (15%).
The winners at half past eight were Boer Zoekt Vrouw with 3 million viewers (46%) on NPO 1, Beat the Champions with 922 thousand viewers (14%) on RTL 4, Toms Scotland with 632 thousand viewers (10%) on NPO 2 and Who of the Three with 525 thousand viewers (8%) on SBS 6.
Viewing figures
Programs that did not reach the top fifteen viewing figures include Buitenhof (618 thousand), WNL op Zondag (570 thousand), Hart van Nederland (556 thousand) and Shownieuws (418 thousand).
The viewing figures of Sunday, March 6, 2022 (SKO†
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Farmer Looking for Woman (NPO1) 3.009.000 | 01. NPO1 / 37.2% |
| 02. News 20:00 (NPO1) 2,994,000 | 02. RTL4 / 14.8% |
| 03. Studio Sport Eredivisie (NPO1) 1,910,000 | 03. SBS6 / 9.7% |
| 04. News 18:00 (NPO1) 1,362,000 | 04. NPO2 / 5.7% |
| 05. Half past seven news (RTL4) 1.290.000 | 05. NPO3 / 4.4% |
| 06. Rembrandt Project (NPO1) 1,236,000 | 06. Vero / 3.3% |
| 07. Studio Sport (NPO1) 1,105,000 | 07. RTL5 / 3.0% |
| 08. Speed Skating World Championship Allround 5KM D (NPO1) 974.000 | 08. RTL8 / 2.4% |
| 09. Beat the champions (RTL4) 922.000 | 09.NET5/1.8% |
| 10. Speed Skating World Championship Allround 1500M D (NPO1) 844.000 | 10. RTL7 / 1.5% |
| 11. Op1 (NPO1) 815,000 | 11.ESPN2 / 1.5% |
| 12. RTL Boulevard (RTL4) 707,000 | 12. BBC / 1.4% |
| 13. News Hour (NPO2) 683,000 | 13.ESPN / 1.4% |
| 14. Humberto (RTL4) 652.000 | 14. RTLZ / 1.0% |
| 15. Toms Scotland (NPO2) 632.000 | 15. Ziggo / 0.9% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 47.3% |  |
| 02. RTL Netherlands 22.7% | |
| 03. Talpa TV 15.2% |