Several communities have requested the presence of the Madrid president during the campaign and the president will alternate visits to the territories with her campaign in Madrid.
The regional presidents will necessarily have a secondary role in the general elections on July 23, Alberto Núñez Feijóo is the only candidate, but there are personal brands within the party that cannot be despised. Isabel Díaz Ayuso’s is one. His presence has already been claimed in different territories. It continues to be a mass phenomenon but, in addition, mobilizes the voter furthest to the right, the one who is aligned and tempted to vote for Vox, and drags him towards the PP. That will be part of his work in the campaign that begins in two weeks and is already contaminated by the controversial agreements of the popular ones with the formation of Santiago Abascal due to the differences in criteria that have been revealed in the negotiation of the agreements.
The former president already said it Jose Maria Aznar, shortly before the regional elections: the work of the Madrid leader is “essential for the change that we want in Spain to occur and Feijóo be a good president of Spain & rdquor ;. And Feijóo himself repeated it this Friday at the Royal Post Office after Ayuso’s inauguration, when he praised the absolute majority that “just a year ago seemed very difficult” in Madrid and gave it as an example of what he wants to achieve. .
Improve in Madrid
There is no diary closed, the national and regional management teams have yet to agree, set priorities and combine everything with Feijóo’s agenda, but the idea is to find a balance between the president’s pull from Madrid outside the borders of her community and the pulse that is necessary keep in madrid. The president of the party is the head of the list for Madrid, and the results in this region will be directly linked to him, but the mobilization also depends a lot on the work of the regional party and how Ayuso help drag a population that decided to give you the absolute majority in the Community barely a month ago.
In the last generals of 2019 the PP got 10 seats for Madrid, the same as the PSOE. But their aspiration now, according to popular sources, is to get at least close to the 15 they obtained in 2016, when Mariano Rajoy was still in government. citizens had not eaten part of his electorate and vox had not yet broken into Congress. Once the orange formation does not attend the 23J and in the autonomous elections it has become clear that the PP has managed to recover that part of the liberal center, the PP has to expand its electoral base by attracting those dissatisfied with the policies of Pedro Sánchez and those conservatives who continue to side with Vox.
Vox Aspirations
In the formation of Abascal They are confident of having room for growth in the region. Vox, which was presented for the first time in the 179 municipalities of Madrid, has improved its municipal results in the meeting on May 28: it has gone from 140 councilors to 227 in the Community of Madrid, with nearly 85,000 more votes than in 2019 in the sum of the municipalities in the region. Their objective when presenting themselves in all the municipalities, as in so many other places in Spain, was precisely to increase their local anchorage with an eye on the general ones, which they intended to reach with implantation in 80% of the territory.
Visits to the territories
However, when it came to voting for the regional candidates, the result has not been the same compared to 2021. Rocío Monasterio has gone from 245,215 votes two years ago (9.13%) to 330,660 (7.31%). Despite the fact that this shows that the popular leader has kept part of their votes, in Abascal’s formation they believe that there is a dual vote in Madrid and that for the general elections, many of their voters will take their ballot basically with the argument that “it is not the same Ayuso that Feijóo“. That is, they are convinced that their like-minded will distinguish the 23J who is voted for in Madrid.
That is where the popular leader has an important role in the next campaign. Its voters have turned out to be transversal, Ayuso’s PP has improved results in socialist strongholds in the south, has recovered the mayoralty of Móstoles or that of Alcalá de Henares thanks to the agreement with Vox, with improvements that have been due, above all, to the fact that it has swallowed the Citizens vote. But if the PP aspires to improve its brand in Congress, it will not be worth it only with the votes of Ciudadanos, which in 2019 obtained 3 seats compared to Vox’s 7.
During the pre-campaign and the campaign of the autonomic ones, Ayuso concentrated most of his activity in the region, with a very street strategywith more than 3,000 acts throughout the Community, and with few trips to the territories. He went to Valencia to support the candidate Carlos Mazónand Toledo to accompany the popular Paco Nunez before the 15 days of legal campaigning began, and during those two weeks, he barely made a leap to Bilbaowhose list closed symbolically, and Valladolid because the proximity allowed it.
Ayuso was risking everything in Madrid and he had many visits to make, especially in the red belt of the capital, where a million voters are concentrated. Now, the idea is first to slow down over the next few days to the extent that her schedule as president and popular leader allows it, and as the start of the campaign approaches, expand the outlets a little more and go to other territories “where they claim it and Genoa thinks it can help” attract votes, while maintaining a balance with its own land, where it needs keep his sympathizers mobilized so that the jump to 15 seats for Madrid takes place.