The Zweibrücken Fashion Outlet is further expanding its range in the beauty segment: On Tuesday, June 2nd, DOUGLAS opened its 125 m² store in the center. Visitors can expect a curated brand mix of international labels and popular trend brands. The outlet is thus expanding its extensive brand portfolio to include the leading omnichannel provider for premium beauty in Europe and offers its guests an even more diverse range of cosmetics and care products.
“With the opening of DOUGLAS, we are consistently strengthening our profile as a fashion and beauty destination. The mix of top international brands, attractive opening promotions and a modern store concept makes the DOUGLAS store a highlight in our center,” says center director Uli Nölkensmeier.
The new DOUGLAS store is bright, inviting and meets the highest sustainability standards right next to Karl Lagerfeld in the center. The professional consulting team supports you with expertise in individual skin care and make-up and guides you through the product world of exclusive brands such as Yves Saint Laurent, Armani, Prada, Kylie Cosmetics, Morphe and Jil Sander. In addition to the latest innovations, well-known bestsellers and timeless classics, customers can expect a shopping ambience with a real feel-good factor.
“Our branches are and remain central contact points for our customers. That’s why we continually invest in the modernization and strategic development of our branch network in order to enable our customers to enjoy inspiring and contemporary beauty shopping,” says Veit Weiland, CEO DOUGLAS DACH.