Dorothea Wierer tones with her bold images

The Italian biathlete is very popular on social media.

After the roller-skating race in Wiesbaden last August, Doro Wierer took a whopping time out of the big punch. AOP

Biathlete Dorothea Wierer, 31, collects great attention on social media. He has about 628,000 followers on the photo and video service Instagram. It’s clearly more than other world stars in skiing.

– Social media is really important to me. Sponsors are reaching more and more customers on Instagram and Facebook, Wierer says.

For comparison Therese Johaugilla is 438 000, Johannes Kläbolla 443 000, Tiril Eckhoffilla 276 000, Johannes Böllä 268 000 and Kaisa Mäkäräinen 191,000 followers.

– I try to take high quality pictures, and not just “nice” pictures. I want to boldly tell about myself, my life and my daily life.

Wierer gets the most likes from the pictures he has in swimwear.

“It’s normal, and it’s easier for women than men,” Wierer laughs.

– I just don’t want to show myself, but in the summer we’re in short clothes. I want to put pictures of all the different situations: workouts, parties, the sea and leisure. It’s me. I don’t have the biggest secret to my popularity, he says.

In the middle of browsing Instagram, the Italian is struck by images of the war in Ukraine.

– Unrealistic situation: we are living in 2022 and I see pictures like that. Crazy!

Next weekend, the World Biathlon Cup will continue in Otepää, Estonia. The distance to the Russian military base in Pskov is about 140 kilometers.

– It’s really weird. I try not to think because I get very sad.

Dorothea Wierer is a very popular athlete on social media. AOP



ttn-50