Domien Verschuuren is talking nonsense when he claims that ‘his radio heart starts beating faster’ after a temporary fill-in job with Qmusic sister Joe, says Victor Vlam. “So cliché!”
Qmusic has a new sister on the air, Joe, but she still needs to be completely set up. The station will only really start after New Year’s Eve and until then a number of Q DJs can be heard on it, including Domien Verschuuren. These should create some initial interest and attract the first listeners to the frequency.
Radio heart
Domien is deployed as a ‘flying keeper’ and he claims that this makes his ‘radio heart beat faster’. What bullsh*t, says the feared media critic Victor Vlam. In any case, he is allergic to ‘radio heart’: “I think it is used by radio people as a kind of implicit response to the criticism that they are less important than television.”
That’s why TV stars don’t talk about their ‘TV heart’, Victor says in the podcast The Communicados. “Basically what they are trying to say is: ‘Yes, it is less discussed than television, but in radio we really follow our passion. We really do what we like, in television they are concerned with making money. We are nerds who like radio.’”
Huge cliché
Victor thinks it’s a huge cliché. “I even think that this cliché sometimes reveals that people simply don’t know what to say. So I also heard him pass by Domien’s. He said this week on RTL Boulevard: ‘This makes my radio heart beat faster, I would even like to use the word exciting.’”
Victor thinks it’s completely exaggerated. “He’s going to work some shifts at Joe’s, because that station hasn’t hired any DJs yet. (…) The first thing I think to myself is: yes, that man is of course not looking forward to these extra hours at all. These are also things he does because the boss has to.”
Extra hours
Domien is not looking forward to it at all, according to Victor. “Because it’s short-term, you’re not building anything. No, you’re just filling in some extra hours making radio because the boss wants you to. That’s why you do it.”
However, you cannot give that reason. “You can’t say that, because yes, that doesn’t make people very enthusiastic about listening to those hours on Joe, so he just kind of turns it into a story as if it were his passion. But because it is not really his passion, he uses this cliché.”