Avastars, John de Mol’s newest TV child, falls even further. After 304 thousand and 214 thousand viewers, the third episode attracted 197 thousand viewers last night. “What hell.”
The ratings of Avastars would be unacceptable to any other channel boss, but that is apparently different if your boss is also the producer of this show. SBS 6 boss Marco Louwerens of course does not have the power to torpedo John de Mol’s TV child. So the big question is: when will John put his pride aside?
‘What Hell’
Tina Nijkamp, the former boss of SBS 6, thinks the score is incredibly bad. With 197 thousand viewers, Avastars achieved a market share of only 3.6 percent. “What a viewing hell. Where does this end? Under 150 thousand viewers next week? Could just be,” she writes on her analysis channel.
This can’t go on like this, says Tina. “Perhaps SBS 6 will now decide to only broadcast the final next week and then a repeat of Mr. Frank Visser or Code van Coppens before the next talent show The Talent Scouts starts again? That would also benefit the potential of that program.”
Not taken seriously
It could just be that flopping has a different effect on The Talent Scouts, says Tina. “Take a break from talent shows that no one wants to watch. The viewer now certainly does not feel taken seriously by SBS 6, that is clear.”
Televizier journalist Jef Willemsen thinks that John no longer has a choice. He tweets: “After three weeks, Avastars drops below 200,000 viewers, while Today Inside moves effortlessly towards the million mark immediately afterwards. The SBS 6 viewer cannot give a much clearer signal, it seems to me…”
Movie from 1997
RTL Boulevard reporter Joost Maiburg points out that sister channel Net5 opposite Avastars attracted almost as many viewers with a film rerun from 1997: The Peacemaker attracted 192 thousand viewers.
The big winners in prime time were NPO 1’s Flikken Maastricht (1.5 million) and NPO 2’s Twee voor Twaalf (1.3 million). The commercial competitor RTL 4 attracted almost 1.1 million viewers (19 percent) with De Verraders.
Viewing figures
The viewing figures of Friday, March 10, 2023 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 1,832,000 | 01. NPO1 / 22.8% |
| 02. Cops Maastricht (NPO1) 1,520,000 | 02. RTL4 / 18.9% |
| 03. Two to twelve (NPO2) 1,309,000 | 03. NPO2 / 11.2% |
| 04. Half past seven news (RTL4) 1,228,000 | 04. SBS6 / 10.1% |
| 05. At Van Duin in the back seat (NPO1) 1,153,000 | 05. RTL5 / 4.6% |
| 06. News 18:00 (NPO1) 1,137,000 | 06.NET5 / 3.4% |
| 07. The Traitors (RTL4) 1,067,000 | 07. Vero / 3.2% |
| 08. RTL Boulevard (RTL4) 979,000 | 08. NPO3 / 3.0% |
| 09. Today Inside (SBS6) 935,000 | 09. RTL7 / 3.0% |
| 10. EenVandaag (NPO1) 892,000 | 10. RTL8 / 2.9% |
| 11. The Cut Guest (NPO2) 859,000 | 11.ESPN / 2.1% |
| 12. Conversation with Prime Minister (NPO1) 802,000 | 12.BBC / 1.5% |
| 13. Heart of the Netherlands (SBS6) 736,000 | 13. Paramount / 1.3% |
| 14. Edition NL (RTL4) 723,000 | 14. Discov / 1.3% |
| 15. Inside Out (NPO2) 705,000 | 15.TLC / 0.8% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 37.0% |  |
| 02. RTL Netherlands 30.1% | |
| 03. Talpa TV 17.0% |
Programs that did not make the top 15 include Jinek (621 thousand), Op1 (619 thousand), Khalid & Sophie (581 thousand), Nieuwsuur (547 thousand), Shownieuws (531 thousand), Tijd voor MAX (467 thousand) and HLF8 (390 thousand).