Miss pageants are no longer only looking for the most outwardly beautiful woman, says Miss Empress Sunneva Sjögren. Sunneva Sjögren, known as the Miss Finland queen, has been part of the Miss Suomi competition background for years. He is the CEO of Finnartist Oy, which organizes the competition every year. Miss pageants have changed over the years and it is no longer just a beauty contest.
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