Berlin, May 2nd – After the successful launch of the DoDo 2022 campaign with the new brand face for Germany Ann-Kathrin Götze, DoDo is pleased to announce the redesign of its boutique in the center of Düsseldorf, at Königsallee 30.
The new store concept, focused on round and soft shapes, mixes intimate and eclectic spaces, recreating the atmosphere of a home divided into areas dedicated to discovering the collections or to conversation. Distinctive features include coral-lacquered wood furniture, round and airy all-glass showcases, photo galleries, and designer seats covered in pastel velvet. Pink and metallic tones dominate, which have “exploded” here on the ceiling from an irregular mirror mosaic. The glittered cream walls, complementing the iconic textures of the showcase panels, transform the boutique into a warm and welcoming casket.
DoDo’s invitation is always an empathetic and sincere invitation to openly confide in each other through its jewelry collections and to meet in its spaces where, through an authentic dialogue, one can have an experience of reciprocity that transcends any distinction of gender and age.