Model and influencer Ann-Kathrin Götze is the new face of DoDo for Germany. She succeeds young actress Gina Stiebitz, a Gen Z talent, who in 2021 fully interpreted the open mindset of the brand and its jewelry collections, created to facilitate self-expression in defining one’s look. An approach to style that Ann-Kathrin tells through her image today, showing her own uniqueness and encouraging others to do the same.
A conspiratorial look, a gentle smile. With 1.5 million followers on Instagram and a very popular YouTube channel, Ann-Kathrin Götze awakens in her community a desire to belong to a welcoming society that values individuality while promoting values such as inclusivity, sharing, equality and empowerment, which are indispensable for DoDo to spread.
« I always enjoy spending time with my family and am happy to be part of a large community like DoDo’s. I am very committed to women’s rights and try to do my part to ensure that everyone is treated equally. I am proud to work with DoDo because I fully embrace their values and love the modern and elegant style of their jewelry », says Ann-Kathrin.
Along with other ambassadors, Ann-Kathrin Götze is the protagonist of the DoDo 2022 campaign “Here we are”. A communication message that wants to be inclusive and that emphasizes the promise of a community where individuals can freely express their identities, support and share their own ideas in order to try together to make the world a better place.
«For me, “here we are” also means “we remain united”. Due to Covid, we were separated for a long time and we all lacked social contacts, which fortunately are slowly returning. In any situation, however, belonging to a community reminds us that we are never alone,” adds Ann-Kathrin.
Among the talents selected for the new DoDo campaign is the German model of Nigerian descent Sadiq Desh. A strong supporter of LGBTQIA rights, he says: “Here we are to me means “being present to yourself”, believing in yourself, in your own experience and having self-esteem. I believe these are the foundations of the most spontaneous and credible self-expression.”