With the new Rondelle Limited Edition bracelet, the ambassador wears the colors of the rainbow.
Diversity and inclusivity, freedom of expression, equality. These are DoDo’s “core” values of the 2022 campaign, which together with its communities proclaim a message of belonging and sharing and are emphasized by the statement “Siamo noi” (Here we are).
DoDo celebrates Pride 2022 and once again empowers the LGBTQIA+ community with a new version of Rondelle, its iconic universal bracelet, recreated in an eco-friendly rainbow colourway. This edition, made from fully recycled PET, fulfills the brand’s green mission and also celebrates the commitment to the right to individual diversity, freedom of expression and equality.
Model Sadiq Desh joins DoDo for the presentation of the limited edition bracelet for Pride 2022. A strong supporter of LGBTQIA+ rights, Desh is one of the faces of the DoDo communities and testimonial of a message that seeks to unite, break down barriers and encourage dialogue between people who are different but united by the desire to freely express their identities.
“For me, Siamo noi means,” says Sadiq, “to be present to yourself, to believe in yourself, in your own experience and to have self-esteem. I believe these are the foundations of the most spontaneous and believable self-expression.”