More and more. Collagen pills go in the wallet, the multivitamine is taken as water and the Omega 3 is no longer only for athletes. In gondolas, necessary and conversations, The supplements ceased to be a medical issue to become part of everyday consumption. Promise More energy, better skin, an optimal mood. And in times of chronic fatigue, that promise seduces.
Business with purpose
One of the brands that best interprets that search is Diabla Was Created by Entrepreneur Delfina Ferro, who sought to replicate the healthy habits he had acquired living in the United States. But in Argentina he ran into the problem that everything he wanted to consume to feel good had to prepare it. The kitchen was its laboratory during the pandemic and by 2023 its own brand saw the light.
Your best -selling product is Super Greensa mixture of vegetables, algae, vitamins and antioxidants that promises to improve digestion and energy. Although if Ferro had to give a punctual recommendation, it would point to Super Flora, a supplement with 12 strains of probiotics, prebiotics and an intelligent technology capsule that seeks to improve intestinal health, with direct impact on mood, skin and immune system.
“Our body has a way to detoxify, but we get intoxicated much faster than you can do. Today we live exposed to toxic, from the clothes and fragrances that we use to the air“The entrepreneur points out. Therefore, the Diabla catalog offers solutions for different needs, with four supplements, cookies, energy bars, blends and even a drink. The best test of success? They have just opened their first place in Paseo Alcorta.
And this boom is not explained only by new brands with personal imprint: there are also companies with years of experience that decided to bet on this category. As Vitamin way, created seven years ago by the laboratory behind Saint Gottard. “We detect that the Argentine market still had a lot of unvincement in this segment,” says Ignacio Mesa, managing partner of Pharmamerican. Thus was born a brand designed for pharmacies and dietary, with a key growth during the pandemic.
Its catalog includes more than 80 products organized for concrete benefits, from rest and concentration to bone health. The best selling reflect a global trend: the omega and fish oils, for its effect on cholesterol prevention; the collagen, in response to its low presence in the current food; and vitamins C, D and K, along with potassium and magnesiumwho gained prominence thanks to scientific support. “Modern food often fails to cover the optimal levels of nutrients, either because of the quality of food or by little varied diets. The supplements help to cover those gaps,” says Mesa.
Special searches
Among the most wanted supplements, Collagen occupies a central place. Its firmer promise, less joint pain and better muscle recovery resonates strong in a context where you get old is the panacea. From Gennuinea brand born in 2018 with the idea of offering personalized solutions according to the vital stage and the objectives of each person, see it clearly. “From 35, the body begins to change, but if you supplement from before, the difference over time is very noticeable,” they explain. Its catalog includes more than 15 products, and among the last launches are the NAD+ Cellular Therapy, Collagens with assets that act at the cellular level.
Another issue in which the supplementation of strength is menopause. This stage of life usually comes with Insomnio, humor changes, fatigue, loss of bone mass and, in many cases, a general sense of imbalance. “Hormonal changes affect the way in which the body absorbs and uses certain nutrients, which increases the risk of deficiencies,” explains Luciana Paduano, nutritionist of the ENA laboratory, where they have products to accompany this stage. Among the most committed are vitamin D and calcium, magnesium and zinc and vitamins of the B complex. And appropriate supplementation can become an ally for quality of life. “Maintaining adequate levels of these nutrients contributes to reducing discomfort such as suffocation, night sweats, irritability or insomnia,” says the specialist.
And not everything goes through capsules or powders. In recent years, the demand for intravenous treatments, known as DRIPS. “The term comes from English and means ‘drip'”, explains the medical anesthesiologist Julia Guarrera, a specialist in serotherapy and works in collaboration with the company more Drips. It is about administering nutrients, antioxidants or specific compounds in the bloodstream, which allows a more efficient absorption than orally. This modality is chosen by both people who seek to improve their general well -being and by those who face more specific conditions, such as digestive disorders, mental fog, anxiety or autoimmune diseases.
For Guarrera, the boom is not accidental: “Today foods have less nutrients than before and stress, chronic inflammation and sedentary lifestyle are current currency. When you understand what you need and supplement precisely, the results are extraordinary.”
Do we all need it?
The question circulates: do we all need to supplement ourselves? For nutritionist Laura Romano, director of the center Track And referent in networks such as @integralnutrition, the answer is more complex than marketing suggests. “The rise of supplements reflects many things at once: greater awareness of well -beingbut also an industry that knew how to read our insecurities very well, ”he warns.
Romano points out that Many times it is supplemented by Fomothat fear of staying outside a trend. “From nutrition, the first thing is to check how that person is eating, how he sleeps, how his digestive health is, his level of stress. And only there, if necessary, he is supplemented,” he explains. It also points to the risks: many products are not supported by solid scientific evidence, or regulated with the rigor that medications are required. And marketing usually disguise promises with words like detox either naturalwithout a real livelihood. “Before taking something, it is good to ask yourself: do I really need this? Does a professional who knows me or someone who sells it to me in networks?”
Along the same lines, the Calabrense blue clinical nutritionist insists on the importance of informing. “That there is more awareness about the role of health food is positive, but the important thing is how these decisions are made: If you consult with a professionalif previous analyzes are done, if pre -existing diseases or other medications are taken into account. ”In his opinion, the current boom is crossed by hyperexposure in social networks, where influencers without specific training make recommendations based on personal experiences.” They end up having more voice than an expert formed, who investigates and works with evidence, “he warns.
It also prevents adverse effects: “an excess of magnesium can cause gastrointestinal symptoms such as diarrhea, abdominal pain or vomiting. And other combinations may not be safe if there is no clear medical indication.” Its final advice is simple: in the face of so much information, it is best to go to the right source and not get carried away by promises without support.
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