You enter the store with a smile dissimulation. You continue straight, trying not to make eye contact with the shop assistants. You stand in front of a hanger with imposture of spy movie of series B, you glance askance at the treasure route what brand TikTok. And suddenly your mouth is as open as when you see Sofía Vergara’s jabs at Pablo Motos.
You won’t know if you’ve left sales or have you sneaked in ‘Emily in Paris’. Now to go Shopping you can also come across a secret Garden that with a hypnotic hallway in which to compulsively take selfies. With branded bags in hand you can even end up jumping for a slide. It is what is carried in TikTok: go to viral stores. The ‘influencers’ go en masse in search of “the famous Zara aisle” and sneak in oasis with free views to The stone Yet the Casa Batlló. Here are a dozen secret corners.
The famous Zara aisle
(Paseo de Grácia, 16)
destiny of tiktoker pilgrimage between hangers: “The famous Zara aisle,” they renamed it online. They’ve been coming for months hordes of teenagers with cell phones and Indiana Jones’s adventures in search of the lost ark. It is hidden in the shop on Paseo de Gràcia, 16. You have to continue straight until you reach the stairs, it is just on the left. A white ramp, zigzagging, somewhat hypnotic, yes. She went unnoticed until she became “a hidden corridor” by art of TikTok. Now it’s selfie bait with hashtag #aesthetic. There are videos and videos with million views. “And look, it’s been going on for years,” shrugs an employee who looks like he exercises more patience than the king’s lawyer emeritus.
“The famous hallway? Please…!” another saleswoman huffs in a rush for sales. “They interrupt the pace a lot,” he shakes his head. They spend their lives there. And it still remains a ramp for strollers and wheelchairs”. Yes, the supposedly secret hallway is the one used to avoid the stairs. “Sometimes we have not been able to carry the merchandise,” says another employee. “It has become a attraction”.
Patio with views of La Pedrera
Massimo Dutti (Paseo de Gràcia, 96)
“A terrace with views of The stone “free,” they announce on TikTok. They fall short. It’s not the only one modernist jewel which hides the Massimo Dutti at Paseo de Gràcia, 96. This is the Casas Carbó house, where the haute couture brand visited Asuncion Bastida and Vinçon. The impeccable restoration that the fashion brand did 7 years ago has given rise to entire reports.
There is still the impressive fireplace from 1902 that Josep Pascó designed for the dining room of the family of Ramon Casas. Moral: here you have to go shopping with a tourist’s eye. It is mandatory to make a technical stop at the second floor patio: an orchard with little tables, views of the back of the house Casa Mila and one vintage van of the brand that now acts as self-service soft drinks.
Terrace with views of Casa Batlló
Servei Estació (Aragó, 270)
Other Gaudí’s counterfaçade free. This is accessed from Station Service. You have to get to the second floor, if you manage not to be abducted by the thousand and one DIY accessories that you come across. The terrace overlooks the back of the Casa Batlló. There are those who sit down to contemplate it in the exhibition chairs of the store. “There are people who come just for this,” says the plant manager. He even stops here a tourist ‘tour’ every morning. “Is curious –a tourist client agrees. It takes a lot: rediscovering. “All the shops in this area are very interesting,” guarantees her husband.
Two more stores where you can check out with your mouth open: in it Ale-Hop de la Rambla, 38 The ‘tours’ also stop. Have a modernist ceiling that removes the hiccups with a mirror in which to take selfies. He Zara de Plaza de Catalunya, 5 hide one Dome reminiscent of that of the pantheon in Rome and noble stairs with murals to climb calmly. “We ourselves recommend it to customers,” says a saleswoman. Here you have the cultural space”.
The most viral private garden
A video on TikTok revealed it: a girl was crossing the Guess store on Passeig de Gràcia and suddenly arrived at a postcard garden with palm trees. It was to be expected avalanche of curious people with mobile phones. They have come in groups, even families with children, they say. Some people think it is a cafeteria. But not. This It is not a publicly accessible oasis. “It’s a private garden,” they must insist daily in the store. Only customers of the Bull Room (Passatge de Domingo, 2), which faces the other side of the garden.
3 tents with slides
“Slide into beauty,” invites a sign at the entrance of the Sephora de Pelai, 13 next to a red tunnel. The passers-by look at him with Alicia’s face before sneaking into Wonderland. It is a slide to go down directly to the store. “There are people who come specifically for him,” the saleswoman at the entrance smiles. “Children, adolescents, adults… Almost everyone throws”. Well yes, in just 5 minutes, half a dozen children and a couple of groups of screaming girls with mobile phones in hand disappear through the hole. “Is it safe?” a mother asks in a hurry before throwing her children into the void. Yes Yes. You’ve tried it three times just in case.
In it Desigual de Plaza de Catalunya, 9 You can also hear little screams from a roller coaster with hangers in the background. Its slide connects the mezzanine with the ground floor: 10 meters long, almost 5 meters high. There is usually a mini queue.
3 minutes walk away is Pangea (Rambla de Catalunya, 23). “The largest travel store in the world,” it announces on the door. 1,700 square meters in which you want to stay and live. Here was the old Coliseum Cinema. Next to the stands, they also offer a mini slide to jump down.
Bookstores with oasis
Very close to Pangea there is an oasis with books: Finestres Bookstore (Diputació, 249). Crossing the shelves, at the back, there is a terrace-café where you can take refuge with coffee and a book.
The orchards between books They deserve a separate chapter. The interior terrace of Laie (Pau Claris, 85) It’s another open secret. The one of The Raval Central (Elisabets 6), a stalwart of the lists of secret gardens. The idyllic bookstore bar also serves one of the best bikinis in Barcelona.
Secret rooftop in a stationery store
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Raima (Comtal, 27)
Common in Tiktoker rankings of “hidden terraces.” Among 3,000 papers from all over the world, the largest stationery store in Europe hides a viral ‘rooftop’. It is on the fourth floor. There’s a bar (Nimura) between exhibitions of local artists, a free access piano and even a mural for ‘singles’ where you can flirt based on paper notes. “Many couples have left here,” smiles Nil Muntané, second generation behind Raima. The colorful furniture of the bar -excallejeros- are restored with paper. “Even the bathroom is made of paper!”.