Nike is said to have dismantled positions in his technology department. The message follows the recent restructuring of the management team of the US sporting goods manufacturer.
Above all, employees should be affected by the layoffs: inside the “Strategic Enterprise and Corporate Functions Departments”, a company spokesman told the FashionNetwork specialist magazine. These departments should monitor important processes. The exact number of dismantled areas is not known.
Nike announced a new plan at the end of 2024. The company wants to position itself as a premium brand again in the sports segment and carries out restructuring. The pillars of this strategy include greater focus on certain sports, franchise management, creative marketing, improving the marketplace and strengthening the wholesale channel.
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