The Düsseldorf-based furniture company Vetsak GmbH has brought in prominent reinforcements from the fashion industry. On Friday, the company announced the appointment of Dirk Schönberger as Chief Brand Officer, thereby confirming press reports.
The former head designer of well-known brands such as MCM, Adidas and Joop! According to his profile on the social network Linkedin, he had already taken over the position a few weeks ago. According to the company, in his new role he is now responsible for Vetsak’s creative development and collections, as well as collaborations and expanding the product range.
Schönberger, who left MCM in the spring, explained his change in industry in a statement: “Vetsak has an impressive track record as an innovator in design, craftsmanship and quality. The company has brought the idea of redefining itself and expressing itself through high-quality furniture to a new generation,” he explained.
In addition, thanks to the growth since it was founded in 2012, Vetsak is also “a great success story” from an economic perspective, says Schönberger. The goal now is to develop the furniture store “into a global lifestyle brand that continues to shape the culture of our time.”