Dior is now expanding into Switzerland with its own online shop.
The French fashion house’s Swiss e-commerce platform will be available from April 18, Dior announced on Monday. From then on, customers in Switzerland will also be able to discover the various areas online, such as the prêt-à-porter women’s clothing by the designer Maria Grazia Chiuri and the men’s collections by Kim Jones. There are also shoes and accessories as well as selected pieces from the Dior Maison line.
In stationary retail, Dior is represented in Switzerland with one store each in Geneva, St. Moritz and Zurich, as well as a baby fashion store in Geneva.