TO a few kilometers from the white Norman cliffs and from Villa Les Rhumbs, family home from Monsieur Christian Dior, there is a very particular garden, a refuge of eternal beauty. And the Dior Rose Garden, botanical temple of the Rose of Granville, a rare and precious quality from which the exclusive star ingredient of the Dior Prestige line and the new Dior Prestige La Crème. The genetic heritage of this type of rose is in fact very special, an indispensable support for the skin.
Christian Dior and roses, a passion since the early twentieth century
The coasts of Normandy have always smelled of roses. This is where between raging winds and the crashing ocean on the coast is grown the Rose of Granville, hardy and strong. And it is also in this corner of France that the couturier Christian Dior was born, whose family villa, Villa Les Rhumbs overlooking the bay of Granville, is famous for its beauty and for the garden, the ideal kingdom of this particular quality of flower. that will always remain in the memory of the designer.
In June 2021, a few kilometers from the couturier’s birthplace, opens the Dior Rose Garden, the maison’s first rose garden dedicated to regenerative cultivation where the Rose de Granville reigns supremeevolution of the ancient Rose of the Cliffs.
The Dior Rose Garden (photo by Dimples Agency)
Dior Rose Garden, a place of biodiversity
The Dior Rose Garden has a terroir one of a kind. Consisting of six hectares of natural meadows, it hosts 32,000 stems, but the goal by 2023 is to reach 50,000. The buds grow here without the use of any chemical fertilizers or pesticides for a type of cultivation that respects the plants themselves, the environment and man.
A concrete commitment that the Dior maison has made with nature: the Dior Rose Garden, which will obtain UEBT certification by next year. Union for Ethical BioTradein fact, is part of a large three-year project that includes the creation of an ecosystem made up of local plants that act in synergy with the rose bushes thanks to a regenerative and sustainable crop ensuring the cultivation of the best quality of rose in respect of biodiversity and attracting as many insects as possible. The goal is in fact to create a 100% traceable rose, 100% made in France and 100% Dior.
La Rose de Granville, with an incredible genetic heritage
The Rose de Granville was chosen for beauty formulations for its strength: it is in fact capable of digging and growing among the rocks and of blossoming twice a year. Its molecular richness is also important. Through special extraction processes developed by Dior it is possible to extract all the benefits contained in every part of the flower.
La Rose de Granville (photo Dimples Agency)
According to in vitro tests, the cryo-extract of the flower is seven times more effective than vitamin E, allowing greater epidermal hydration. The thermo-extract of the fruit is instead six times more intense than vitamin C enhancing collagen synthesis while bioenzymatic lymph extract is four times more effective than niacinamide and vitamin C.
Rosapeptide, a wonder for the skin
The pure extract obtained from the Rose de Granville is water-basednaturally present in the petals of the flower, which acts on twenty-five biological targets to keep the skin young.
To get it, we resort an electromagnetic eco-extraction process: the petals are cold pressed in a laboratory built inside the garden itself, the concentrate is then subjected to electromagnetic waves and then centrifuged. These steps allow you to get a extract composed of 88 molecules of fresh flower which combined with the vital lymph and two peptides make up the Rosapeptide, added to the wording of Dior Prestige La Crème.
Dior Rose Garden (photo by Dimples Agency)
The four components of the rosapeptide, rose fraction, rose sap and two bio-peptides, are chosen to stimulate and amplify the effectiveness of skin collagen. The complex in fact works on epidermal density and elasticity and acts on three levels: it strengthens the skin barrier, regenerates the skin and makes the dermal matrix more compact.
How it works on the skin
Rosapeptide is the essential ingredient of Dior Prestige La Crème. Formulated with 94% of ingredients of natural origin, the cream has a velvety texture obtained thanks to a patented sub-filler technology, which helps keep water deep in the dermis. The result is denser and firmer skin.
This is also combined with a feeling of well-being given by the fragrance: neuroscience experts have in fact developed an aroma that stimulates immediate pleasure leading to mental relaxation.
How Dior La Créme Prestige was born (photo DImples agency)
Thanks to the Rosapeptide extracted from Rosa de Granville, Dior Prestige La Crème represents a new frontier in anti-aging. Building on the latest scientific findings that have proven the possibility of reversing epidermal aging by bringing it back to a younger state, the cream acts on biomarkers.
It is about indicators of the state of youth epidermal, among these collagen and hyaluronic acid. By acting on all biomarkers at the same time, the cream moves the hands of time back by acting in the depths of the epidermal structures. With visible results in eight weeks during which the skin appears six years younger.
Sustainable and luxurious even in the pack
Symbolically represented by a compass rose, a reminder of Monsieur Dior’s childhood but also a compass towards eternal youth for women, there Dior Prestige La Crème it is contained in an environmentally friendly design reduced by 20% compared to the traditional one and in a glass that is 32% lighter.
Dior Prestige La Créme (50 ml, 370 euros)
Thanks to the recharge, the impact of Co2 can also be reduced by 50%, results that rise to 70% from the purchase of the third top-up. Thus reducing greenhouse gas emissions. To be good not only for the skin but also for the planet. Dior goal.
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