Lhe Valentino fashion show that was held just three days ago in Piazza di Spagna it was a dream of dresses and models. Except for Dior. In the sense of point of sale of the French maison located on the corner of Via Condotti, victim of a series of obstacles to the service for which he claimed damages from Valentino: 100 thousand euros to be paid in 15 days. A rather severe measure, which in a few seconds extinguished the enthusiasm for Pierpaolo Piccioli’s show, and which officially made a quarrel in the world of Haute Couture.
The Valentino fashion show in Rome
What the parade of Haute Couture Autumn Winter 2022 – 2023 Valentino would have been talked about for weeks already. But no one would ever have thought of this negative aspect. With a poetic, commemorative and strong artistic intent, the designer of the Roman Maison wanted pay homage to the origins of the brand.
From the clothes to the general atmosphere, choosing the iconic as the location Spanish Steps. A scenario of other times, which brought to mind the years of the Haute Couture show in the capital.
Valentino’s models on the Spanish Steps.
The accusation of “sabotage” by Dior
Valentino has positioned its audience of fashion editors, photographers and celebritiesamong which Naomi Campbell, Kate Hudson and Anne Hathawayright at the foot of the eighteenth-century staircase, upthe square where the Dior shop in via Condotti overlooks. According to the French brand, Valentinowho for months had been working with police and authorities to obtain permits, it had guaranteed regular pedestrian traffic to the shops of the area. But this did not happen. Dior claimed that entry to their boutique was restricted and that customers have been denied access and blocked by barriers. Sabotaging, in some wayFriday’s sales, which were expected to be quite significant.
The Galerie Dior, Paris. (Kristen Pelou).
The request and conditions of compensation
Like this, in a letter sent to Valentino by Christian Dior’s retail manager Italy on the very evening of the fashion show, the French Maison asked compensation of 100,000 euros, to be paid in 15 days. Which, if not paid within the allotted time, will oblige the French company to take further measuresnecessary to protect their rights.
To date, no other fashion brand with stores in the surrounding area in Piazza di Spagna he filed a complaint with Valentino, or he sided with Dior. So anything can still happen.
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