Dionne Stax’s new program started with meager viewing figures on the country’s most watched TV channel NPO 1. Her ex-lover Humberto Tan managed to captivate more viewers at the same time.
Dionne Stax’ new program ‘Dionne Close to the First Ladies’ started yesterday, on Monday evening of NPO 1, with 609 thousand viewers (14% market share). That is a somewhat disappointing score for that channel, especially because Kassa immediately attracted 845 thousand viewers (20%).
Dionne disappoints
Viewing figures expert Tina Nijkamp, former channel boss of SBS 6, finds it disappointing. “The debut of Dionne’s new program is off to a poor start. Perhaps American ‘First Ladies’ is a bit too ‘niche’ subject and the program is a little more for NPO 2,” she writes in her stories†
Dionne was partly programmed opposite her former lover Humberto Tan. He will be on the channel daily for the next two weeks with his RTL 4 talk show and yesterday 647 thousand people (21%) watched it, slightly more than Dionne had.
Buy Without Looking wins
By far the most watched program on prime time was the RTL 4 hit Buy Without Watching with 1.3 million viewers (28%). The most popular alternative was Today Inside with 890 thousand viewers (21%) on SBS 6.
The men of VI keep on scoring. “What a viewership hit, the most successful new program of 2022 so far,” says Tina, who notes that the hundredth episode will be broadcast tonight.
Cashier at three
The prime-time bronze went to the aforementioned Kassa, followed by the Gillis Family with 672 thousand viewers (15%) on SBS 6, the first lady show by Dionne Stax and Nieuwsuur with 402 thousand viewers (9%) on NPO 2.
The only other prime-time program in the top 25 ratings is the RTL 5 title 112 Today with a score of 336 thousand viewers (7%).
Viewing figures
Programs that did not make the top 15 include Hart van Nederland (535 thousand), Shownieuws (435 thousand), the Shownieuws Summer edition (351 thousand) and 50/50 (274 thousand).
The viewing figures of Monday 13 June 2022 (SKO†
Top 15 | Market Shares (18-24h, 6+) |
|---|---|
| 01. News 20:00 (NPO1) 1.478.000 | 01. RTL4 / 23.8% |
| 02. Buy Without Watching (RTL4) 1,257,000 | 02. NPO1 / 21.3% |
| 03. Half past seven news (RTL4) 1,113,000 | 03. SBS6/14.4% |
| 04. News 18:00 (NPO1) 899,000 | 04. NPO2 / 5.3% |
| 05. Today Inside (SBS6) 890,000 | 05. RTL5 / 4.2% |
| 06. Cash register (NPO1) 845,000 | 06. NPO3 / 4.0% |
| 07. Good times bad times (RTL4) 832.000 | 07. Vero / 3.8% |
| 08. Op1 (NPO1) 740,000 | 08.NET5/3.2% |
| 09. RTL Boulevard (RTL4) 732.000 | 09. RTL7 / 2.9% |
| 10. EenVandaag (NPO1) 694.000 | 10. RTL8 / 1.9% |
| 11. Family Gillis (SBS6) 672.000 | 11. BBC / 1.3% |
| 12. Humberto (RTL4) 647,000 | 12. TLC / 1.2% |
| 13. Dionne Near The First Ladies (NPO1) 609,000 | 13. Discov / 1.1% |
| 14. Edition NL (RTL4) 578.000 | 14. Paramount / 1.1% |
| 15. Khalid and Sophie (NPO1) 537,000 | 15. RTLZ / 0.8% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. RTL Netherlands 34.0% |  |
| 02. Public Broadcasting 30.6% | |
| 03. Talpa TV 21.6% |