The 2022 Diili winner Clarissa Hedman reveals that her cooperation with Jaajo Linnonmaa has not continued either.
Henri Kärkkäinen
The winner of the 2021 Diili program, Sointu Borg, published a book on September 7 Brazenly bold – How to smell the real shit?, in which he openly tells his own point of view about the events after the victory and why the relationship with Jaajo Linnonmaa is cool. Linnonmaa also commented on the matter later in his own Instagram post.
Iltalehti caught up with last season’s Diili winner Clarissa Hedman, who talks about her time after the win. In the Diili season he won, a new business idea was sought and the winner was promised a start-up money of 20,000 euros to start a company.
After his victory, Hedman founded the company Anyhau, which is scheduled to launch next year.
– I started working for the company for real as soon as the final episode was announced and I quit my job. Since then, I’ve been doing it full-time and we’ve made good progress. Let’s start the technical development and the financing patterns are currently being clarified, Hedman tells Iltalehte.
PASI LEISMA
No contact with Jaajo
Hedman says that the cooperation between him and Linnonmaa did not continue after the program.
– When the win was announced, we held negotiations and we agreed that the cooperation will not be continued and he will not be a partner in my company. We haven’t been in contact since then, Hedman states.
Hedman doesn’t want to comment on what kind of image he got of Linnonmaa as a role model and as a person.
– I have my own experiences. Me and Jaajo are good in the sense that there is no disagreement. Of course, these are sad headlines, especially for Soinnu. However, I haven’t familiarized myself enough with the matter and I haven’t listened to the end of the book, says Hedman.
Sami Kuusivirta
Hedman says that he received 20,000 euros in start-up money for his company after the win.
In the future, Hedman would like to get to know Borg better and have conversations with him about their experiences in the Diili program.
– I’m a fan of Sointu and it’s good that he tells his side. Of course, it’s good to listen to all sides, but she is a brave Mimmi, Hedman concludes.