The bicycle supplier Rose Bikes GmbH was able to increase its sales significantly in the 2020/21 financial year, which ended at the end of October, despite numerous adversities. As the company announced on Wednesday, revenues amounted to 148.7 million euros, exceeding the previous year’s level by 8.5 percent. The retailer emphasized that the growth was achieved “despite missing components and unfeasible product launches”. In addition to “delivery bottlenecks for almost all components to be installed”, “pandemic-related restrictions on retail and production” also weighed on business.
For the current financial year, Rose Bikes has set itself the goal of increasing sales to 190 million euros. In addition to other measures, a “store and service expansion” should also contribute to this, in which the company will “massively invest” according to retail manager Tim Böker. In view of the current bottlenecks, the bicycle dealer is also planning to “improve the entire supply chain process and thereby make itself independent of Asian suppliers”. In addition, “more time will be invested in research and development, paving the way for being able to work increasingly within Europe and with more sustainable materials in the future,” the company said.
“We are even better prepared this year, we have invested in the inventory to ensure availability for production, and we are increasingly present in brick-and-mortar retail,” explained managing director Thorsten Heckrath-Rose in a statement.
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