Designer handbags: from LV to Gucci, the bags for 2024

ORIt is never impossible to deny it. TikTok he has become an essential player not only in the narration of fashion, but also in the creation and diffusion of trends and obsessions. Between pure luxury and low cost collections, the ByteDance platform seems to have a particular passion for designer handbags. Whether it is a maison fromheritage centenary, how Gucci And Louis Vuittonboth emerging realities and successful rebrandings, such as Polène And Coachthe universe of It Bags can boast a large and well-prepared audience.

From branded clutch bags to show off from morning to night, to the must-have tote bags, 5 designer handbags with which to renew your wardrobe for 2024. Word of TikTok.

A cult called Polène

Nearly 118 million views for the hashtag that reads #poleneparis. These numbers would be enough to tell the overwhelming success of French brand born in 2016, which quickly became synonymous with a minimalist and refined aesthetic, accompanied by unparalleled craftsmanship and an excellent quality-price ratio. Elements that immediately won over the TikTok audience, which over the months has made many of the maison’s silhouettes viral and therefore highly desired. To start the new year off in the best possible way the model to focus on is called Cyme. Characterized by a trapezoidal shape and available in different sizes and shades, thanks to the handles and shoulder strap it can be worn in three different ways, thus acting both as a tote bag and a handbag.

Designer handbags: It Bags by Gucci and Louis Vuitton

On TikTok there is also space for the luxury sector, in particular when it comes to accessories destined to become fashionable objects of desire, for fashionistas of all ages. This is the case of bag Mini Ophidia signed Gucciwhich matters on the platform over 11 million views (a huge number for a single product). To the universe Ophidia belong countless silhouettes, starting from small clutch enriched by the leather or jewel version shoulder strap and the unmistakable monogram motif. The coolest declination, however, remains a Crescent moonwith green and red ribbon on the bottom and double G, fromallure the nineties.

Instead they are 10 million views for one of the most iconic and loved bags of Louis Vuitton. The model Speedyinitially created as a travel accessory, continues to win over users, also sparking the search for the It Bag version vintage. To start 2024 in the best possible way, the declination to aim for is Dwarf, therefore mini, in monogram leather with a shiny finish and with a golden chain shoulder strap. The extra touch? THE colorswhich range from a delicate light blue to a fluorescent pink, without giving up the classic (and unmistakable) proposal in monogram canvas.

From Coach’s novelties to Longchamp’s evergreens

One of the most popular brands on TikTok is undoubtedly Coachwhich in Gen Z has found an unprecedented audience capable of fueling a rebranding long awaited. The It Bags of the American brand are confirmed as among the most commented and flaunted, and for Winter 2024 the model to keep an eye on is called Swing Zip (The others will confirm this 21 million views on the topic). What wins you over is the rectangular silhouette of the bag, practical yet sophisticated, enriched with long handles, for carrying it on the shoulder, and from charms with which to decorate it.

The It Bag to buy now and wear for years to come is instead signed Longchamp, a much-loved fashion house on the ByteDance platform. The best known model, called Le Pliage, pleases in any size, with a particular predilection for the large shoulder version, perfect for university and the office, and the mini version, an easy chic alternative to the usual clutch bag. The 220 million views relating to the French brand demonstrate a cult that is only destined to grow.

To start the year off in the best possible way, effortlessly renewing your wardrobe, the secret is to focus on designer handbags.

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